Unwhelming Strategic Planning: Mission is foundation
BADASS BUSINESS WOMAN
Katie Christianson,
Owner and Head Bitch in Charge
Katie Christianson is founder, owner, chief visionary, and Head Bitch in Charge of Unwhelm Coaching. She believes fiercely that women supporting women is the key to healing almost anything and everything. Based in beautiful Santa Fe, New Mexico, Katie shares her office with her husband, novelist Joe Cooke and her furry officemate Peter Brady, the New Mexico mutt. The humans enjoy skiing, motorcycle riding, and playing music. Peter enjoys corn.
WHAT WE TALKED ABOUT
Mission--personal, business, or organizational--is your strongest guiding principle. It's the most important piece of marketing, a litmus test, screening tool, and inspiration all rolled into one or two concise sentences. That's a lot of pressure, and it sounds overwhelming. Let's break it down and have fun with it!